8M Media & Communications Media Training Perth

Winning the Media Game - One Day Media Training Course with Role Play Radio & TV Interviews

8M Media and Communications

Event outline

You can stop worrying that your words will be “taken out of context” or that you will be “misquoted.” Most journalists receive four or more years of formal training on how to ask questions and elicit information from you.

Isn’t it fair that you receive at least one day of formal training before dealing with reporters? Would you get in the ring with Danny Green without first taking a few boxing lessons?

Discover how to be better at dealing with the media in our 1-day intensive media skills course. Whatever your level of experience and responsibility, 'Winning the Media Game' guarantees to improve your media message preparation and your performance.

A media interview is unlike any other conversation you have in your daily life. It is the only conversation where you have absolutely no control over the context of how your words will be presented to the final audience. We will teach you the tricks of the trade so that your message is so sharp, clear and memorable, it won’t matter what the media do with it!

If you want to learn how to be a better media communicator you have to present in simulated media settings—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your experienced seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems.

Save time, money and stress with our simple 12-step system that can turn any dry, complex message point into a juicy, quotable sound bite that the media will love.

This course is essential for leaders, managers, researchers, executives, marketing, PR and communications professionals who:

  • Want to improve their understanding of how the media works
  • Have to deal with the media
  • Want to know how to prepare for an media interview quickly and efficiently.
  • Want to develop simple, effective and low cost strategies to gain media coverage
  • Need to improve their media performance skills for TV, radio and print or advise others
  • Lack confidence in staying "on message" and doing interviews
  • Have a story to tell and want to know the best way of telling that story
  • Advise others who regularly appear in the media

Comments from previous participants

“Punchy! Media Savvy…Very professional…I learnt a lot in a very short time.”
Danielle Van Kampen, Office of the Attorney General

“I liked the industry tested information and the frank, friendly delivery of even ‘trying’ parts of the workshop.”
Mike Winchester, Ministry of Fair Trading

"The opportunity to practice in a safe environment and good honest feedback."
Nicky Howe, Manager Trading Standards Branch, Department of Consumer & Employment Protection


Thomas Murrell MBA CSP is an award-winning broadcaster, professional speaker and media consultant. He has conducted more than 10,000 interviews for radio, TV, print and wires services, ranging from Prime Ministers to Outback Dingo Trappers. Prior to establishing 8M Media & Communications, Tom spent what he calls his '12 year apprenticeship' with the ABC as a reporter, presenter, executive producer and Senior Media Executive. BRW Magazine described him as 'committed to using creativity as a competitive edge'.

Dates & registration

There are no dates listed for this event.

Provider information

8M Media and Communications is an integrated media, marketing and management consulting company providing solutions to media and communication issues at an individual and corporate level.