8M Media and Communications

Writing and Pitching Winning Media Releases - Write Better News Releases that get Used Not Deleted

8M Media and Communications

Event outline

Learn the art of writing media releases and the secrets to successfully generating thousands of dollars worth of publicity. This half-day workshop is ideal for anyone wanting to better understand the techniques used by the professionals. You will learn how to write better media releases in less time or we will give you your money back!

Discover the insider secrets of effective public relations writing:

  • What is news and how to make your release newsworthy and media friendly.
  • Characteristics of different media & their specific requirements - radio, TV, print, Internet.
  • Planning & preparing for a media release.
  • How to formulate your news release - get the right angle for the right medium.
  • The 12-step process to writing releases that get used.
  • Identifying target audiences and marketing your message.
  • Deadlines.
  • The 5 Essential Dos & Donts of media releases.
  • The 7 secrets of E-media releases.

Ongoing mentoring for 90 days after the event and we will review any media releases your write valued at $400.

Presenter: Thomas Murrell

Thomas Murrell MBA is an award winning broadcaster, international business speaker and media consultant. His company, 8M Media & Communications, provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities. BRW Magazine described him as "committed to using creativity as a competitive edge". He is the author of "China Media - The Ethics of Influence", featuring interviews with 10 of Asia's most influential media operators, journalists and public relations consultants. Tom is a dynamic and highly sought after presenter and is a Certified Speaking Professional (CSP) with theNational Speakers Association of Australia.

What Others Say

"I liked the imperativeness of the workshop and the tests to check our understanding and share ideas and feedback."
Andy Rowlands, Leeuwin Training and Development

"The good interaction and feedback captured my attention. The information was useful and valuable; it is great to know I can call within 60 days for help."
Jasmine Lamb, Australian Federation of University Women

"Clear, practical information and usable ideas that will make a positive bottom line improvement."
Patrick Sweeney, Australian Speakers Bureau

"He took the time and energy to address the specific concerns of the people taking the course."
Robin Swindell, Fractal Graphics

"Clear and easy to understand and follow. Tom made everyone feel relaxed."
Sergio Bottacin, Coastal and Wheatbelt Carer Respite Centre

"The manual provides a clear record of the proceedings for me to look back on. I look forward to writing more successful media releases to promote my message."
Liz Sideris, WA Eastern Metropolitan Regional Council

Dates & registration

There are no dates listed for this event.

Provider information

8M Media and Communications is an integrated media, marketing and management consulting company providing solutions to media and communication issues at an individual and corporate level.