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Marketing Records Management Services to the Organisation

Information Enterprises Australia

Event outline

Course Aims:

To develop an awareness and understanding of how marketing can become one of the most important aspects of a successful records management programme.

Course Content:
Do people really know what you do?

  • What is perception and attitude and how does it relate to the services that you provide?
  • The concept of the marketing mix;
  • Developing a marketing campaign;
  • Ways in which to market records management across your organisation.

Course Outcomes:

  • Describe how “perception” and “attitude” can impact on records management;
  • Define the “marketing mix” for your organisation;
  • Identify ways in which to market records management within your organisation.

Dates & registration

There are no dates listed for this event.

Provider information

Information Enterprises Australia Pty Ltd (IEA) are specialists in Records and Information Management. We provide a range of training opportunities to public sector employees.